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Discover your best colors with color analysis

Scandinavia’s leading digital color analysis. Our experts help you find the colors that make you shine. Simple, affordable, and tailored just for you.

Buy analysis now Take free test

Why digital color analysis?

Unsure which colors truly suit you? Tired of buying clothes that end up unworn in your closet? Our expert-led color analysis helps you find colors that work for you – not against you.
Selena Gomez in unflattering colors
Before
Selena Gomez in her most flattering colors
After

Selena Gomez (True Winter)

Selena shows True Winter's classic strength — black, stark white, and cool true red give her features more definition
Emma Stone in unflattering colors
Before
Emma Stone in her most flattering colors
After

Emma Stone (Bright Spring)

Emma Stone shows how even a fair skin tone can glow in warm, bold colours

I am in my colors

Choose from our color analysis products

Our services have helped thousands shine in their best colors. Book our personal expert analysis, buy a gift card, or explore our makeup guides and tools on In My Tone Pro. Choose the duo offer to save when you book together. For businesses, we also offer B2B solutions.
Example of personal color suggestions

Personal digital color analysis + report

Our expert-led color analysis reveals exactly which shades enhance your natural beauty. You’ll learn your specific sub-season and receive a tailored 18+ page report that becomes your personal style guide. Fast, customized, and affordable.

  • Response within 72 hours on average
  • 18+ page report
  • Every analysis reviewed by at least two experts
  • Cheaper than traditional color analysis
  • 100% satisfaction guarantee
  • Also available in Swedish

Price $89

Buy now Read more about personal analysis
Makeup kit in the right color palette

Makeup guide

Find your perfect makeup look. Our Makeup Color Guides are tailored specifically to your sub-season and reveal which shades and techniques enhance your natural beauty – for both everyday and special occasions. Each guide includes specific product recommendations.

Price 12+ PAGE GUIDE, $19

Buy now Read more about Makeup guide
Screenshot of virtual fitting room

Shop your season & analyze garments

Join In My Tone Pro for a smarter way to shop. Browse tens of thousands of garments from popular e-retailers, filtered by your color season, or analyze a garment from any store. Avoid costly returns and build a smarter wardrobe.

Price FREE FOR 7 DAYS, THEN $5/MONTH

Buy now Read more
Plexiglass color card for shopping

Plexiglass Color Cards

New physical color cards in transparent premium plexiglass, featuring your 35 best colors. Each credit card-sized card fits in your wallet, making it easy to compare colors with clothes in store.

Price $29 PER CARD

Buy now Read more about Plexiglass Color Cards
Paper color fan for color analysis

Color Swatches

New printed color fans featuring 51 of your season’s colors. Fan yours out and hold it against a garment in store to see whether the color matches your palette – a professional tool you can use at home or while shopping.

Price $59 PER FAN

Buy now Read more about Color Swatches

How our color analysis works

STEP 1

Step 1 - Purchase your analysis

PURCHASE

Order an analysis and pay securely by card or Klarna.

STEP 2

Step 2 - Upload your information

UPLOAD

Upload a few photos of yourself, then fill in our simple digital form.

STEP 3

Step 3 - Expert analysis

EXPERT ANALYSIS

Our experts use proven color analysis theory to determine your colors.

STEP 4

Step 4 - Get your results

GET YOUR RESULTS

You’ll receive your color season and a personal PDF report by email.

Benefits of digital color analysis

Fast & accessible

Available nationwide, with no waiting list. Your analysis is delivered an average of 72 hours after you submit your photos.

Always two experts

Every color analysis is reviewed by at least two experts before it’s delivered, ensuring accurate results.

Affordable

Save money with digital analysis that’s often cheaper than traditional in-person color analysis.

Comprehensive report

Your analysis includes an 18+ page report filled with information and inspiration.

2600+ satisfied customers

Join our growing community of happy customers who love their results.

Guarantee

We offer a 100% guarantee. If something doesn’t feel right, we’ll redo your color analysis.

4.9/5 • 2600+ customers

What color analysis can do

Satisfied customer after color analysis
“I never imagined that a color analysis could make such a big difference. It was the missing piece of the puzzle for me. I have so much more energy and feel so beautiful and confident in “my” colors. I’ve never received as many compliments as I do now.”

Pia, BRIGHT SPRING — verified customer, Sweden

Behind InMyTone

Stina Lönnkvist, founder and color expert

Unsure which colors suit you best? You’re not alone. Many of us fall for trend colors or buy what looks good on others, only to stand in front of our closets feeling like something’s off. For Stina Lönnkvist, color analysis was the key, and her personal interest quickly became a passion.

Together with her husband Albin, she started InMyTone as a passion project, with a vision to create a modern, inspiring, and accessible platform for online color analysis.

Se inslaget på TV4 Play
Before image – Stina Lönnkvist
Before
After image – Stina Lönnkvist
After

Stina’s story

“I used to wear cool colors and harsh contrasts. When I realized I was a Light Spring and embraced it, everything changed!”
Buy analysis now

Find garments that suit you

When you know your color season, finding garments that make you shine becomes easier. Instead of searching through thousands of items, you’ll see only those that match your color season. Choose a season and discover the difference.

cycling shorts with ShapeMove™ high waist

cycling shorts with ShapeMove™ high waist

$39

H&M

Cotton beach shirt with broderie anglaise

Cotton beach shirt with broderie anglaise

$39

H&M

Puff-sleeved peplum blouse

Puff-sleeved peplum blouse

$19

H&M

blouse with buttoning

Blouse with buttoning

$49

H&M
Join free

Ready to begin your style journey and find your best colors?

Start your digital
color analysis today

BUY ANALYSIS NOW

Frequently asked questions about color analysis

Color analysis is a method for identifying which colors best complement a person’s natural skin tone, hair color, and eye color. Together, these features are mapped to a color season to create your personal palette. Learn more and order a color analysis here.
We use a system of 4 main seasons (Spring, Summer, Autumn, and Winter) with a total of 12 sub-seasons. Identifying your sub-season is important for understanding your complete color profile.
You can try to analyze yourself or ask an expert for help. Start with our self-test, free AI color analysis, or digital color draping for an initial indication. The most reliable answer comes from a professional analysis.
Our digital personal expert analysis costs $89. The price includes a personal color analysis and a tailored 18+ page report. You can also book a duo analysis at a discounted price.
After purchase, you complete a 5-question questionnaire and upload 2-5 photos taken in natural light. An expert analyzes your material, and you receive your results and a tailored 18+ page report within 72 hours on average. Book your analysis here.
Our analyses are always done by real people, with at least two experts reviewing every analysis before it’s delivered. In our experience, digital analysis tools are fun, but they still can’t capture the complete picture in all its unique dimensions.
An in-person analysis takes place face-to-face, while a digital analysis uses photos and a questionnaire. Both methods deliver great results, each with its own strengths. A digital analysis is usually more affordable and accessible.
Conversations about color analysis often focus on clothes, but makeup is just as important. The right tones and techniques make a big difference. We offer Makeup Color Guides for all sub-seasons with specific product recommendations.
When you join In My Tone Pro, you can browse tens of thousands of garments from popular stores, filtered by your color season. You can also analyze any garment. Try it free for 7 days and cancel anytime. Join In My Tone Pro.