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Discover your best colors with color analysis

Sweden's leading digital color analysis. Our experts help you find the colors that make you shine. Simple, affordable, and tailored just for you.

Buy analysis now Take free test

Why digital color analysis?

Unsure which colors truly suit you? Tired of buying clothes that end up hanging unworn in your closet? Our expert-led color analysis helps you find colors that work for you – not against you.
Before image (example 1)
Before
After image (example 1)
After

DAKOTA JOHNSON

Dakota is a True Summer and shines in cool, muted colors
Before image (example 2)
Before
After image (example 2)
After

SOFIA RICHIE

Sofia is a Soft Autumn and warm, soft colors create harmony

I am in my colors

Choose from our color analysis products

Our services have helped thousands shine in their best colors. Book our personal expert analysis, buy a gift card, or explore our makeup guides and tools on InMyTone Premium. Don't miss the duo offer if there are two of you! B2B solutions for businesses are available here.
Exempel på personliga färgförslag

Personal digital color analysis + report

Our expert-led color analysis reveals exactly which shades enhance your natural beauty. You'll not only learn your specific sub-season – you'll receive a tailored 18+ page report that becomes your personal style guide. Fast, customized, and affordable.

  • Response within 72 hours on average
  • 18+ page report
  • Every analysis reviewed by at least two experts
  • Cheaper than traditional color analysis
  • 100% satisfaction guarantee
  • Also available in Swedish

Price $89

Buy now Read more about personal analysis
Makeup-kit i rätt färgskala

Makeup guide

Find your perfect makeup look! Our Makeup Color Guides are tailored specifically for your sub-season and reveal which shades and techniques enhance your natural beauty – for both everyday and special occasions. Includes specific product recommendations.

Price 12+ PAGE GUIDE, $19

Buy now Read more about Makeup guide
Skärmbild av virtuellt provrum

Shop your season & analyze garments

Revolutionize your wardrobe with InMyTone Pro! Browse among tens of thousands of garments from popular e-retailers filtered by your color season - or analyze a garment from any store. Say goodbye to costly returns and hello to a smart wardrobe!

Price FREE FOR 7 DAYS, THEN $5/MONTH

Buy now Read more

How our color analysis works

STEP 1

Step 1 - Purchase your analysis

PURCHASE

Order an analysis and pay securely with card or Klarna.

STEP 2

Step 2 - Upload your information

UPLOAD

Upload a few photos of yourself and fill in our simple digital form.

STEP 3

Step 3 - Expert analysis

EXPERT ANALYSIS

Our experts analyze you using proven color analysis theory.

STEP 4

Step 4 - Get your results

GET YOUR RESULTS

You receive your color season and a personal report (PDF) by email.

Benefits of digital color analysis

Fast & accessible

Available nationwide, no waiting. Analysis delivered on average within 72 hours after uploading your information.

Always two experts

Every color analysis is reviewed by at least two pairs of eyes before delivery to ensure accurate results.

Affordable

Save money with digital analysis that's often cheaper than traditional in-person color analysis.

Comprehensive report

Your analysis comes with an 18+ page report filled with both information and inspiration.

1600+ nöjda kunder

InMyTone has quickly built a community of satisfied customers who recommend us.

Guarantee

We offer a 100% guarantee. If something doesn't feel right, we'll redo your color analysis.

4.9/5 • 1600+ customers

The result of color analysis

Satisfied customer after color analysis
”I never in my wildest dreams could have imagined that a color analysis could make such a big difference. It feels like it was the missing puzzle piece for me. I've gained so much energy and feel so beautiful and confident in 'my' colors. I've never received so many compliments as I do now.”

Pia, BRIGHT SPRING

Behind InMyTone

Stina Lönnkvist, founder and color expert

Unsure which colors suit you best? You're not alone. Many of us fall for trend colors or buy what looks good on others, only to stand in front of our closet feeling like something's off. For Stina Lönnkvist, color analysis was the key, and her personal interest quickly grew into a passion.

Together with her husband Albin, she started InMyTone as a passion project, with the vision of creating a modern, inspiring, and accessible platform for online color analysis.

MAKEOVER + färganalys (Hairtalk by Emelie)
Before image – Stina Lönnkvist
Before
After image – Stina Lönnkvist
After

Stina's story

“I used to wear cool colors and harsh contrasts. When I realized I was a Light Spring and embraced it, everything changed!”
Buy analysis now

Find garments that suit you

When you know your color season, it becomes easy to find garments that make you shine. Instead of searching among thousands of items, we show you only those that match your color type. Choose a season and discover the difference.

Oversized sweatshirt i bomull

Oversized sweatshirt i bomull

349 SEK

H&M

Oversized T-shirt med tryckta motiv

Oversized t-shirt med tryckta motiv

179 SEK

H&M

Träningsjacka med SculptMove™

Träningsjacka med sculptmove™

499 SEK

H&M

Ribbstickad tröja med V-ringning

Ribbstickad tröja med v-ringning

129 SEK

H&M

Try for free

Ready to begin your style journey and find your best colors?

Start your digital
color analysis today

BUY ANALYSIS NOW

Frequently asked questions about color analysis

Color analysis is a method for identifying which colors best complement a person's natural skin tone, hair color, and eye color. These are matched to a season to illustrate the color palette. Learn more and order a color analysis here.
We use the system with 4 main seasons (Spring, Summer, Autumn, and Winter) with a total of 12 sub-seasons. Identifying your sub-season is important to get the complete picture of your color profile.
You can try to analyze yourself or get help from an expert. Feel free to start with our self-test and digital draping which give a first indication. The most reliable answer comes from a professional analysis.
Our digital personal expert analysis costs $49. The price includes a personal color analysis and an 18+ page report, tailored for you. You can also book a duo analysis at a discounted price.
After purchase, you submit a questionnaire with 5 questions. You also upload 2-5 photos taken in natural light. An expert analyzes your material, and within an average of 72 hours you receive your results and a tailored 18+ page report. Book your analysis here.
Our analyses are always done by humans, and at least two pairs of eyes verify every analysis before it's delivered. Our experience is that digital analysis tools are fun, but still can't see the complete picture with all unique dimensions.
An in-person analysis happens face-to-face, while a digital analysis is based on photos and a questionnaire. Both methods are effective and have their advantages. A digital analysis is usually more affordable and accessible. HERE you can find our list of in-person color analysts.
People often talk about clothes when discussing color analysis, but makeup is just as important. The right tones and techniques make a big difference. We offer Makeup Color Guides for all sub-seasons with specific product recommendations.
With our InMyTone Pro service, you can browse among tens of thousands of garments from popular stores filtered by your color season. You can also analyze any garment. Free for 7 days, cancel anytime. Try it HERE.